Sellers guide Blog

New tools and features just made available by Amazon, most notably the Budgets Tab, are designed to meet the needs of the rapidly growing number of Amazon merchants who are advertising on the platform. With the use of this budgeting tool, retailers may better monitor their spending and prevent overspending on potentially unsuccessful campaigns. The Ad Spend function guards sellers against incurring costly advertising cost errors throughout their campaigns. The rise in advertising also heightens sellers' sense of competition, prompting them to consider what the most important next step is in terms of positioning their items to outperform those of their rivals. The Budgets Tab, which not only helps Amazon sellers understand the connection between sales and financial performance but also enables simple modification and examining things in more detail, allays their fears. Budgets Tab for Ad Campaigns  The Budgets Tab, which is now in beta, has grown into a crucial tool for making money...

Amazon is the global leader in the retail sector. In actuality, it accounts for more than 40% of all online purchases . Small-to-midsized businesses (SMBs) depend on the ecommerce website to interact with customers and make money because of this. Your team may now speed up that procedure to raise your revenue, brand awareness, and other factors with the help of Amazon Marketing Services (AMS). How can you design a cutting-edge advertising campaign approach that outperforms your rivals and maximizes results? Start with these seven effective suggestions for SMBs operating in the online market: 1.  Know your Amazon ads You should learn about the many Amazon ad formats before you begin marketing, which include: Sponsored Products: A keyword-targeted advertisement, Sponsored Products advertise a single product and appear in Amazon search results and below the fold on product pages. Additionally, they offer product- and keyword-level reporting, allowing you to identify which terms infl...