Exploring the Latest Amazon Advertising Trends in 2023
As one of the largest e-commerce platforms in the world, Amazon offers a vast and ever-evolving advertising landscape for brands looking to increase their visibility and sales on the platform. The past year has seen significant changes in Amazon's advertising platform, with new features and updates aimed at improving ad performance and targeting capabilities. In this blog post, we will explore some of the latest Amazon advertising trends for 2023, including the impact of video ads, the rise of influencer marketing, and the importance of optimizing for voice search. The Rise of Video Ads on Amazon Video advertising has become an increasingly popular format across social media platforms in recent years, and Amazon is no exception. According to a report by eMarketer, Amazon's US digital ad revenue is projected to reach $21.5 billion in 2023, with video advertising accounting for a significant portion of that revenue. Video ads on Amazon can take the form of in-stream ads, which pl...