Sellers guide Blog

  Looking to drive more sales on Amazon? As an experienced ecommerce seller, you know how competitive advertising is on the platform. With the right strategy and tools, your brand can break through the noise and capture more customers. This comprehensive guide shares insider tips to maximize your Amazon ads and achieve a high return on ad spend. Drawing on years of hands-on experience, we outline proven techniques to optimize your campaigns, choose the right ad types, target high-intent keywords, monitor performance, and scale your advertising efforts for sustainable growth. Follow our data-backed best practices, and you’ll gain an edge over rivals while moving the needle on conversions and revenue through Amazon. Let’s dive in and transform your ad performance today. Understanding the Amazon Advertising Ecosystem Sponsored Products Amazon Sponsored Products are keyword-targeted ads that appear on Amazon search results pages and product detail pages. As a vendor, you bid on keyword...

It's time to level up your Amazon advertising game. You've been selling on Amazon for a while now and things are going pretty well, but you know you could be getting way more sales if you just figured out how to master Amazon advertising. The problem is, all the different options seem so confusing. Sponsored products, Sponsored brands, DSP - what does it all mean?!  Don't worry, I've got you covered. In this complete guide for beginners, I'll walk you through everything you need to know about Amazon's Demand-Side Platform (DSP). You'll learn what it is, why it's different than Sponsored Ads, how to set up your first campaign, tips for optimizing for better results, and more. Whether you're just dipping your toes into Amazon ads or ready to dive in headfirst, this guide will give you the foundational knowledge you need to start crushing it with Amazon DSP. Sound good? Then let's get started! What Is Amazon DSP? Amazon DSP (Demand-Side Platform) is...

With over 200 million products and millions of sellers competing for attention, standing out on Amazon can be a challenge. That's where Amazon PPC comes in. Pay-per-click advertising is a powerful tool for boosting your sales and increasing visibility on the platform.  But with so many sellers vying for the same keywords, how do you create an effective Amazon PPC strategy that sets you apart from the competition? In this article, we will reveal some proven tactics and secrets to supercharge your Amazon PPC campaigns.  From optimizing your campaigns for specific keywords to leveraging Sponsored Products and Sponsored Brands ads, we'll uncover the strategies that successful sellers use to dominate the Amazon marketplace. We'll also explore the importance of budget management, targeting strategies, and ad placement optimization to ensure your PPC campaigns generate maximum return on investment.  Whether you're a new Amazon seller or a seasoned pro, these Amazon PPC strate...

In the dynamic world of e-commerce, Amazon retail arbitrage stands out as a lucrative opportunity for savvy entrepreneurs. This innovative business model involves sourcing products from traditional retail stores and reselling them for a profit on Amazon's vast online marketplace. What is Amazon Retail Arbitrage? Amazon retail arbitrage is a strategic method where sellers purchase items at a lower price from brick-and-mortar stores and then list them for sale on Amazon at a higher price, leveraging the e-commerce giant's extensive customer base and logistics infrastructure. This practice capitalizes on price discrepancies between physical stores and online platforms, allowing sellers to profit from the price difference. How Does Amazon Retail Arbitrage Work? The process of Amazon retail arbitrage begins with identifying profitable products with a significant price differential between retail stores and Amazon listings. Sellers then visit various retail outlets to purchase these ...