Sellers guide Blog

Pricing is a critical component of any successful e-commerce business. It is the process of determining the best price for your products or services that will attract customers while maximizing profits. E-commerce businesses face unique challenges in pricing due to the complex and dynamic nature of online markets. To succeed in this competitive landscape, businesses must develop smart pricing strategies that are based on data, customer behavior, and competition. In this article, we will explore key tactics and strategies for driving e-commerce business success with smart pricing. We will discuss the importance of understanding your customers and competitors, as well as the different pricing strategies that you can use in e-commerce. We will also explore smart pricing tactics and how to make data-driven pricing decisions that will optimize your profitability. Understanding Your Customers Analyzing your target audience and their behavior is critical for determining the best pricing stra...

Walmart is a well-known brand all over the world. It is among the biggest brands in retail with 230 million people who visit the stores in one week across the globe. This article we'll look at Walmart's  advertising strategy. In 2022, Walmart was able to generate a massive income of 572 billion USD and witnessed an improvement of 3.54 percent in profit in 2021. The brand name of retail Walmart is not limited just to US. It is now an international sensation, with more than 11,000 stores around the world. The massive growth and success are not due to pure luck or chance. A comprehensive strategy is in place to extend the reach of the company to the boundaries. The 7 strategies you need to remember Utilizing a well-balanced mixture of 4Ps as well as other strategies, Walmart has a solid marketing strategy that provides extremely valuable lessons to any business. Let's cut through the enigmatic success shroud that covers the world's largest company and learn some of the wa...

Amazon is an online marketplace that allows individuals and businesses to sell products to customers around the world. It is one of the world's largest e-commerce platforms, with millions of sellers and billions of customers. As a seller on Amazon, you can create a product listing, set a price, and start selling your products to a massive customer base. Amazon provides a range of tools and services to help sellers manage their inventory, process orders, and handle shipping and fulfilment. Amazon offers various selling plans, including an individual plan for occasional sellers and a professional plan for businesses. It charges a referral fee on each sale, which varies based on the product category and the selling plan. Amazon also offers advertising services, such as sponsored products and sponsored brands, to help sellers promote their products and reach more customers. Overall, Amazon is a powerful platform for sellers looking to expand their reach and grow their business. I. Opti...

Do you have a business that sells products on Amazon?   If yes, an Amazon pay-per-click (PPC) campaign may be the right choice for you!   Amazon PPC will allow your company to gain a top place in results for searches on Amazon and can result in more and better sales. Are you ready to create your own Amazon PPC campaign that does exactly what you want it to?   Here are 10 ways to help you start.   Don't forget to mention that SellerApp is a well-established Amazon advertising agency that offers PPC services to customers around the globe. 1.   Make sure that you keep the structure of your Amazon PPC campaigns structured consistently It is essential to ensure that your advertising campaigns adhere to the same concept.   They could be broken down into various ways like: Product Category Brand Top Selling Products If you do not adhere to the same format for your campaign this could cause repeat ads because of the overlap.   Being organized will make it sim...