Tips to Help You Build a Killer Amazon PPC Campaign
Are you ready to create your own Amazon PPC campaign that does exactly what you want it to? Here are 10 ways to help you start. Don't forget to mention that SellerApp is a well-established Amazon advertising agency that offers PPC services to customers around the globe.
1. Make sure that you keep the structure of your Amazon PPC campaigns structured consistently
It is essential to ensure that your advertising campaigns adhere to the same concept. They could be broken down into various ways like:
- Product Category
- Brand
- Top Selling Products
If you do not adhere to the same format for your campaign this could cause repeat ads because of the overlap. Being organized will make it simpler managing your advertising campaigns, and will make it easier for your staff and you.
2. Are similar products included in the same advertisement group
When you have set up advertising groups to run the Amazon PPC campaign, you will be able to select a selection of products as well as a set of keywords that you wish to use to create your advertisements. Because all of the items in the group will appear on the search terms that you've picked and having products that don't match the keywords won't result in conversions.
For instance, if have an ad category based on the category of keyboards the presence of a monitor in this section will probably not bring about conversions since users are looking for a keyboard, not an LCD monitor.
3. Try some features that are automated
Amazon lets you create automated ads as well as manual ones. Manual campaigns can provide you with the greatest ability to control your campaigns, certain automated features can be beneficial. One of the most automated features that is helpful is research on keywords.
If you manage an automated campaign for a particular product group for a short period of time it is possible to determine what search terms be most effective for your particular product, and then incorporate the terms in an automated campaign.
If you're using an automated program for research ensure that you end the campaign to ensure you don't waste cash. However, this doesn't mean you shouldn't perform manual keyword research since it may uncover the keywords that Amazon might miss.
4. Be sure that your keywords are in line with the product descriptions
Search engines aim to deliver only the relevant outcomes, it doesn't matter whether it's paid or organic traffic. That means that Amazon will not show ads for products that don't match the search terms of the query of the user. This is why it's important that you include keywords within your listings whenever you can.
However, it is crucial to keep in mind that you shouldn't do too much of this with Amazon PPC campaigns. This could have negative results and make it more difficult for potential clients to grasp the product you are selling about.
5. Find more specific and specific with long-tail keywords
Long-tail keywords refer to phrases with more precise meaning, which naturally makes them more lengthy and detailed. It is beneficial because it makes it more likely that your product will be found because there will have less competition the phrases. In addition, those who are more specific in their search terms know the products they'd like to purchase which means they are more likely to purchase.
One important thing to remember It is important to ensure that the keywords are in line with your product otherwise this method won't be effective.
6. Use keyword match types as well as Negative keyword phrases
Amazon Keyword Match types help determine how closely your ads will align with the keywords you've selected for an ad group. There are three types of match that you can choose from:
- Broad A product advertisement displays if all of the words in a search query are the keywords of an advertisement group. The order in which words are used isn't crucial in this scenario. In addition spelling errors, misspellings and synonyms could be compatible too.
- Phrases: The ad shows the search query that uses the keyword or keywords entered in into the search query in the sequence given. The order has to be precise. The plural and singular versions of keywords are also considered to be matches.
- Specific: The ad can only appear if a query matches exactly with the keywords given. Both plural and singular variations are considered matches too.
In addition to matching types, negative keywords can be beneficial too. This allows you to put keywords you don't want to be triggering your ads for products. For instance, this can be used to enhance an Amazon PPC campaign and input keywords that haven't resulted in any significant conversion, if any.
Negative keywords are also match types. These are:
- Negative precise: Your product ad won't be shown if your keyword you typed in the search matches the negative keywords you typed in precisely. Multiple and singular variations are applicable to this.
- Negative terms: Ads will not display if the query contains the negative word in the phrase, or as a whole.
7. You can track and make adjustments to your spending based upon the product's performance
In most cases there are many items within one ad group and have the identical keywords. As time passes, you'll be able see which products are performing best in an ad group. You will also be able to see which do not. To generate the most sales from an ad group -- and to get the most return on you Amazon PPC campaign -- take out the ones that don't perform in an advertising group over time.
In this way it allows you to send your clicks and impressions to the most effective products, which are the ones which are most likely to be converted. By adjusting the price of your bid you can decide where the advertisement will appear and the amount of clicks you'll receive. It is possible to continue to alter the bid until your spending and sales are at an optimal level.
8. Be aware of the keywords your competitors are using
If you can identify the most effective keywords in your industry You could create new possibilities for your product. These keywords can be then incorporated into your marketing campaigns and hopefully result in the same results for you. You may be thinking, "How do I do this?" It's easy, you can either do it either manually or with online tools.
Making it all by yourself without the help of a program can be very time-consuming and tiring So you'll benefit from making use of an internet-based tool. There are a variety of tools available such as SellerApp which can assist you in identifying the keywords you should be targeting. You can locate more online tools by search for them on Google.
The goal this tool serves is give an additional insight into your competition's key words in a quicker way!
9. You can bid higher if you include new keywords
If you are adding additional keywords in an Amazon PPC campaign, you must set a higher price at the beginning (about $0.75 however it will change according to the type of category). The keywords you add aren't able to have any past history to display thus Amazon does not have any information to consider in deciding the display. In this instance you could start your new keyword with the highest bid price to begin with so that it will get some clicks and impressions.
Once you've gathered some background information on this particular keyword, then you can decrease the bid price in order in order to determine the most optimal price.
10. Make sure you give the Amazon PPC campaign time to perform and be optimized
There will be no immediate results, which is exactly how it works. Don't worry! Be patient and watch for some results before making any changes in your marketing campaign.
It is possible to use advertising options like budget caps to ensure you don't spend too much as you wait for the first results. Keep in mind that the most crucial outcomes to consider are keyword impressions as well as bid prices. If you keep track of these, then it is possible to adjust the bid according to your needs to get to the ideal level of sales in relation to spending!
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